FanDuel announced on July 1, 2025, the launch of 'Calling All Thrillionaires,' a new creative brand platform for FanDuel Casino. This campaign aims to elevate FanDuel Casino by showcasing the thrilling experience of playing on its platform, distinguishing it from competitors that often focus solely on offers.
The campaign will be deployed across multiple channels, including TV, online video (OLV), paid social and digital media, retail, direct mail, radio, and out-of-home (OOH) advertising. The initial phase of 'Calling All Thrillionaires' will highlight the entertainment experience provided by FanDuel Casino Jackpots in key markets such as New Jersey, Pennsylvania, and Michigan.
Daniele Phillips, Vice President of Marketing at FanDuel Casino, stated that the campaign celebrates the enjoyment of anticipation within the new FanDuel Jackpots experience. This strategic marketing effort is designed to build upon FanDuel Casino's brand values and drive its next phase of growth by emphasizing fun, responsible, and exciting customer experiences.
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