FanDuel announced on January 10, 2025, the launch of its 'Kick of Destiny 3' campaign, featuring two-time Super Bowl Champions Peyton Manning and Eli Manning. The campaign culminates in a live field goal kicking competition between the brothers during the Super Bowl LIX pregame show.
Customers are offered the opportunity to make a free pick on which Manning brother they believe will win the competition through the FanDuel Sportsbook app. Eligible customers who pick correctly will win an equal share of $10 million in Bonus Bets.
This high-profile marketing initiative aims to integrate FanDuel into the Super Bowl Sunday experience, driving significant brand visibility and customer engagement. The campaign will be supported by TV spots during the game, showcasing the Mannings' preparation and the outcome of the competition.
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