On October 16, 2024, FanDuel Sportsbook was named the Online Sportsbook of the Year at the 2024 American Gambling Awards, marking its third consecutive win in this category. This recognition highlights FanDuel's consistent performance and leadership in the competitive U.S. online gaming market.
The award acknowledges FanDuel's focus on customer experience and product innovation. A key factor cited was the introduction of 'The Pulse,' a curated experience that follows major sports storylines and presents narrative-driven betting opportunities, which led to a 15% increase in live Same Game Parlays.
FanDuel's strategic partnerships with major leagues like the NFL and NBA have also contributed to its growth. A promotional collaboration with the NFL and YouTube TV for the 2023 NFL season resulted in a 37% year-over-year increase in new customers, contributing to FanDuel's best NFL season start ever.
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