On October 8, 2024, Hard Rock International Chairman and Seminole Gaming CEO Jim Allen indicated an openness to strategic partnerships with commercial sportsbooks like FanDuel in Florida. Hard Rock currently holds a monopoly on sports betting in the state.
FanDuel CEO Amy Howe has previously stated the company's focus on key 'super states,' including Florida, California, and New York. Florida represents a significant market opportunity, boasting a larger population than New York, which currently generates the most sports betting revenue.
Allen's comments suggest a potential shift in the competitive landscape of Florida's sports betting market, which has been eyed by operators for years. A partnership could provide FanDuel with a pathway into this lucrative state, enhancing its U.S. market presence.
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