1-800-FLOWERS.COM, Inc. announced on February 6, 2025, a new collaboration with Uber Direct, Uber’s white-label delivery service. This partnership aims to help florists within the BloomNet network fulfill more orders, particularly during peak holiday periods like Valentine's Day.
By leveraging Uber Direct’s extensive delivery technology and network, BloomNet florists gain access to additional drivers, which is crucial for managing surges in demand and ensuring timely deliveries. This addresses a significant logistical challenge for flower shops during high-volume holidays.
The collaboration is live across the U.S. in over 1,000 BloomNet network shops, enabling faster and more flexible deliveries. This strategic move is expected to improve operational efficiency and customer satisfaction by preventing order backlogs during critical gifting occasions.
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