On April 29, 2025, FEMSA's CEO, José Antonio Fernandez Garza, stated that the company has converted 15 Delek convenience stores to its OXXO banner this year. This progress is part of FEMSA's strategic expansion into the United States market.
The CEO expressed the company's ambition to build a sustainable model in the U.S., aiming for OXXO to become a 'super regional' player. This model is envisioned to be similar to successful convenience store chains like Wawa, QuikTrip, and Casey’s.
This initiative underscores FEMSA's commitment to growing its retail footprint in the U.S. by leveraging its established OXXO brand and operational expertise.
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