Fitell Corporation announced on September 29, 2025, its intention to allocate PUMP tokens to its corporate treasury. This strategic move is an extension of Fitell’s Solana digital asset treasury strategy, reflecting the company’s confidence in Solana’s rapidly growing ecosystem.
PUMP is the native token powering the Pump.fun launchpad on Solana, which generates revenue through listing and transaction fees tied to on-chain activity. The platform's economics involve fee revenues being recycled through buybacks and burns of PUMP, creating deflationary pressure.
CEO Sam Lu stated that expanding the treasury to include PUMP is the next step in deepening alignment with the Solana community. Fitell's broader digital asset roadmap aims to integrate blockchain into its operational and consumer-facing platforms, exploring blockchain-enabled loyalty programs and evaluating other digital assets like USDC and Worldcoin.
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