Fathom Holdings Inc. announced on October 16, 2025 that it has acquired START Real Estate, a Colorado‑based residential brokerage that serves first‑time homebuyers and has recently expanded into Utah. The deal brings 70 agents onto Fathom’s national platform and is expected to close approximately 400 transactions this year, with a mortgage attach rate that exceeds 70%.
The acquisition is positioned to strengthen Fathom’s first‑time buyer program by combining START’s proven model with the company’s proprietary intelliAgent platform, integrated mortgage and title services, and national footprint. A significant portion of START’s agents are anticipated to join Fathom’s Elevate concierge program, which is designed to drive higher transaction volume, agent productivity, and higher‑margin recurring revenue. The move expands Fathom’s reach to a rapidly growing segment of the U.S. housing market and enhances its cross‑sell opportunities across mortgage, title, and SaaS offerings.
CEO Marco Fregenal said, “START Real Estate’s strong transaction growth, remarkable mortgage attach rate, and dedicated team of 70 agents are a perfect fit with our strategy of expanding agent and transaction volume while driving higher margins through ancillary services. With many of START’s agents expected to join Elevate, this acquisition not only enhances our ability to serve a critical segment of the market, but also strengthens our platform with new recurring, high‑margin opportunities that support long‑term profitable growth.”
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