Fathom Holdings Inc. announced that its START Real Estate subsidiary will begin operating in Utah, Arizona, and Nevada as part of a nationwide rollout that started after the company’s October 16 acquisition of the Colorado‑based brokerage. The move extends the platform’s reach to 15 states in the first year and positions it to serve a larger pool of first‑time homebuyers across the western United States.
The October acquisition gave Fathom a ready platform with a proven first‑time‑homebuyer model and a mortgage attach rate of over 70%. By acquiring START, Fathom gained access to a technology‑driven brokerage that already integrates its proprietary intelliAgent system and Elevate concierge program, allowing the company to scale those services quickly into new markets.
The expansion will launch on November 5, 2025, adding three new states to START’s footprint. The platform will deploy its AI‑powered agent tools and concierge services in Utah, Arizona, and Nevada, where inventory shortages and rising home prices are driving demand for technology‑enabled brokerage solutions. The high mortgage attach rate suggests that each transaction will generate significant ancillary revenue from mortgage and title services, improving overall profitability.
Financially, Fathom reported $121.4 million in revenue for Q2 2025, a 3.5% beat over analyst expectations and driven by growth in brokerage and ancillary services. The expansion is expected to accelerate that trend by adding new transaction volume and cross‑selling opportunities, further expanding the high‑margin ancillary revenue stream that underpins the company’s profitability strategy.
CEO Marco Fregenal said the expansion “leverages our technology platform and the proven START model to capture a larger share of the first‑time homebuyer market.” Co‑founder Randy Bell added that the partnership “positions us to accelerate growth and deliver services to more communities nationwide.”
The move strengthens Fathom’s competitive position against traditional brokerages and other tech‑enabled platforms, positioning it to capture a larger share of the first‑time‑homebuyer segment across the U.S. By expanding into high‑growth western markets, the company is poised to increase transaction volume, deepen cross‑sell penetration, and improve margin through scale.
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