Six Flags Entertainment Corporation announced the extension of its licensing agreement with Peanuts Worldwide for another five years, securing the partnership through December 31, 2030. This agreement maintains Six Flags' position as the exclusive amusement park partner for Peanuts™ in North America.
The extended agreement covers in-park entertainment and sports, food and beverage, retail operations, and exclusive Peanuts merchandise across numerous parks, including Knott’s Berry Farm, Carowinds, and Cedar Point. This ensures continued access to beloved characters like Snoopy and Charlie Brown.
This long-term partnership is crucial for Six Flags, as it allows the company to leverage a popular intellectual property to attract families and drive merchandise sales, reinforcing its brand appeal and contributing to a stable revenue stream for the next five years.
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