Gaia, Inc. introduced its AI Guides on January 12 2026 after a 60‑day beta that began in mid‑November 2025. During that period the Guides generated more than 2 million member prompts, with 1 million occurring in the first month, a figure that far exceeds the company’s internal expectations.
The volume of prompts is a strong indicator of user engagement. A million prompts in a single month suggests that members are actively interacting with the Guides, which can translate into longer session times, higher content consumption, and ultimately lower churn. The rapid uptake also signals that the AI‑driven experience resonates with Gaia’s audience.
The Guides are powered by Gaia’s Wisdom Library, a proprietary collection of over 10,000 titles that includes 90 % of the company’s content. The library’s exclusivity provides a data moat that competitors cannot easily replicate, giving Gaia a unique foundation for personalized AI interactions.
Chief Operating Officer Yonathan Nuta said the prompt numbers “materially exceeded internal expectations,” underscoring the strong demand for AI‑enhanced experiences. Nuta added that the Guides are a key lever for deepening member engagement and retention.
Gaia’s AI‑forward strategy is part of a broader plan to integrate generative AI across its app and web platforms. The company also expects a subscription price increase and a new community platform launch later in 2026, both of which are intended to drive revenue growth and average revenue per user.
Analysts have expressed positive sentiment about Gaia’s AI strategy, noting the company’s strong financial foundation and the potential for the AI Guides to accelerate growth. No specific market reaction data is available at this time.
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