GameSquare Holdings, Inc. announced a strategic partnership with Barnes & Noble College (BNC) to deliver collegiate esports and gaming programming across the U.S. This collaboration aims to engage nearly 6 million students across over 1,100 physical and virtual campus bookstores.
Under the agreement, Barnes & Noble College will promote and support a new collegiate esports and gaming program developed and managed by GameSquare's expanding experiences business. The programming will feature multiple competitions throughout the 2025–2026 academic year, including online qualifiers and live national finals.
This partnership significantly expands GameSquare's reach into the college market, where over 90% of students play video games. It provides students with opportunities to compete and gain valuable experiences, leveraging GameSquare's platform to foster competition, education, and social connection within campus life.
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