GameSquare Holdings, Inc. announced a new $2 million agency of record partnership with Rekt Brands Inc., the parent company behind Rekt Drinks. This marks the second agency of record win for GameSquare in August 2025, bringing the total new Web3 revenue to $6.25 million.
Under the agreement, GameSquare will collaborate on physical and digital products and experiences targeting gaming and crypto-native fans. GameSquare will also provide strategic guidance to Rekt to grow awareness for its currency and merge its brand with immersive gaming worlds.
Rekt will gain brand placement on FaZe Esports' iconic jerseys, extending visibility across one of the largest youth culture and gaming platforms. This partnership reinforces GameSquare's position as a growth engine for crypto-native brands and aligns with its Ethereum treasury strategy.
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