Sideqik, a GameSquare Holdings, Inc. company and leading influencer marketing and intelligence platform, has entered into a multi-year partnership with efuse. Efuse is an AI-powered ad tech company that provides access to gamers at scale.
This collaboration aims to elevate live streaming through unique intelligence solutions. Efuse plans to integrate Sideqik's advanced intelligence insights and creator discovery tools to enhance brand engagement in gaming and esports.
The partnership is expected to bolster efuse's media offerings by delivering enhanced targeting and creator discovery solutions. This strategic alliance expands the reach and utility of Sideqik's technology, contributing to GameSquare's SaaS segment growth.
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