Zoned, a GameSquare company, announced the launch of its latest Fortnite UEFN (Unreal Editor for Fortnite) campaign featuring Nickelodeon's SpongeBob SquarePants. This initiative marks the arrival of the iconic character to the Fortnite platform with four immersive UEFN experiences.
The campaign showcases GameSquare's capabilities in creating engaging digital environments for major brands within popular gaming ecosystems. This type of world-building content is a growing area for the company, connecting brands with youth audiences.
The partnership leverages a globally recognized intellectual property to drive community engagement and expand GameSquare's footprint in the creator-led media space. This project is expected to contribute to the company's revenue through its creative and media services.
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