Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings, released its 2024 live streaming trends report. The report offers a detailed analysis of the recent state of the live-streaming market.
The report indicates a resurgence in the live streaming industry, with a 12% year-over-year increase in hours watched, approaching peak levels seen during the Covid-19 pandemic. It also highlights major subscriber growth for the creator economy, with 16 million purchased on Twitch, signaling a spike in loyalty-based monetization models.
These new statistics show signs of market shifts towards a diversified streaming platform economy in 2025. The insights from this report are crucial for GameSquare's strategy, reinforcing its position in providing data-driven solutions for brands and publishers in this growing sector.
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