Gannett Co., Inc. announced a corporate name change to USA TODAY Co., Inc., effective November 18, 2025, and will begin trading under the new ticker symbol TDAY on the New York Stock Exchange. The rebranding aligns the company’s legal identity with its flagship national newspaper, a move that signals a renewed focus on a unified brand and a digital‑first strategy.
The decision to adopt the USA TODAY name reflects the company’s intent to consolidate its national and local media assets under a single, high‑recognition banner. By doing so, Gannett aims to streamline marketing, strengthen brand equity, and accelerate the transition to a platform that delivers news and advertising across digital channels. The rebranding is part of a broader effort to position the company as a trusted digital platform that connects audiences nationwide.
Gannett’s most recent quarterly results illustrate the mixed nature of its transition. In the third quarter of 2025, total revenue fell 8.4% to $560.8 million, driven by a 4.5% decline in print and a 3.2% drop in local‑market advertising. Digital revenue, however, grew to $262.7 million, representing 46.9% of total revenue—up from 45.4% in Q2. The company reported a net loss of $39.2 million and adjusted EBITDA of $57.2 million, a decline from the $64.2 million adjusted EBITDA reported in Q2. The loss reflects higher operating costs, a shift of some digital revenue to the fourth quarter, and the impact of a $100 million cost‑reduction program that is still in progress.
CEO Mike Reed emphasized that the rebranding is a strategic milestone: “As we celebrate the 250th anniversary of our nation, we honor the legacy of the newspaper that has united America. By adopting the USA TODAY name, we reinforce our commitment to delivering fact‑based news and unbiased coverage across a platform that reaches audiences nationwide.” Kristin Roberts, President of Gannett Media, highlighted the company’s partnership with Microsoft, noting that the AI licensing agreement will “enable us to monetize content more effectively and provide publishers with fair compensation.” The company also announced that its principal debt has fallen below $1 billion as of September 30, 2025, a key step in strengthening its balance sheet.
Investor sentiment has been positive, with market participants viewing the rebranding as a clear signal of strategic focus and a potential catalyst for long‑term growth. The announcement has been interpreted as a vote of confidence in the company’s digital transformation and brand consolidation strategy, reinforcing the narrative that USA TODAY’s strong national presence can drive future revenue and profitability.
Looking ahead, Gannett projects that digital revenue will approach 50% of total revenue by year‑end 2025, supported by continued growth in digital advertising and subscription services. The company’s cost‑reduction program, AI partnership, and debt reduction are expected to improve operating margins. Additionally, a recent antitrust ruling in favor of Gannett against Google is likely to enhance the company’s competitive position in the digital advertising ecosystem. Together, these factors suggest that the rebranding is a pivotal step in Gannett’s evolution toward a more resilient, digitally‑centric media business.
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