Gannett Co., Inc. announced on July 30, 2025, a strategic deal with Perplexity, the AI-powered answer engine, to license content from USA TODAY and the USA TODAY Network of over 200 local publications. This agreement positions Gannett as one of the largest U.S.-based media partners in the Perplexity Publisher Program.
Gannett’s premium content and trusted journalism will be integrated into Perplexity’s AI-powered search experiences, including its Comet web browser. This alliance ensures that Gannett's content is properly attributed and that the company is fairly compensated, with the deal including both licensing fees and an advertising revenue share.
This strategic move exemplifies Gannett's leadership in embracing transformative technology and setting a standard for valuing quality content in the AI era. The partnership is expected to accelerate AI opportunities and leverage data to deliver shareholder value while providing credible content for Perplexity users. Gannett will also gain access to Perplexity technology, including its Sonar API and Enterprise Pro for employees.
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