Ventures Endurance, a part of Gannett's USA TODAY NETWORK Ventures, announced on September 17, 2025, that Ghirardelli Chocolate Company will be the naming sponsor for the 2025-2026 SKECHERS Hot Chocolate Run’s Cocoa Club. This partnership highlights the commercial success of Gannett's events division.
The Ghirardelli Cocoa Club will offer a VIP experience featuring tastes of the brand’s re-launched Ghirardelli Hot Cocoa Mix and exclusive perks for participants. The SKECHERS Hot Chocolate Run series is scheduled to visit 17 cities across the country, kicking off on October 5 in Denver, Colorado.
This sponsorship deal provides additional revenue and enhances the participant experience for one of USA TODAY NETWORK Ventures' major endurance events. It reflects the company's strategy to diversify its media offerings and connect with communities through impactful experiences.
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