Gannett Co., Inc. announced on September 15, 2025, that DeeperDive, Taboola’s Generative AI answer engine, is now fully implemented on USA TODAY for its entire audience of over 195 million monthly unique visitors. This follows a successful beta phase, making Gannett the first U.S. publisher to fully deploy this technology.
DeeperDive delivers AI-generated responses and real-time content exclusively from USA TODAY and the USA TODAY Network, leveraging years of proprietary, high-quality journalism. This innovation is expected to drive stronger advertising CPMs and increase engagement, potentially leading to more subscribers.
The full deployment underscores Gannett's commitment to embracing AI for the benefit of its readers and for unlocking new monetization opportunities. The next phase of this partnership will explore embedding agents to facilitate seamless and efficient purchasing opportunities tailored to reader interests, further enhancing revenue potential.
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