USA TODAY, a part of Gannett Co., Inc., officially launched its first-ever USA TODAY Movie Meter on February 12, 2025. The new platform invites movie enthusiasts to rate films and designate their 'Film of the Year,' focusing on public sentiment rather than industry opinions.
Participants can now register, watch the 10 Oscar-nominated trailers, and rate all eligible movies on a scale from 1-5. The rating period extends through March 3, 2025, at 1 a.m. EST.
The Movie Meter winner will be announced live on 'NBC's TODAY' and on moviemeter.usatoday.com on the morning of March 3. This initiative builds on the success of the USA TODAY Ad Meter, aiming to amplify audience opinions in the realm of cinema.
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