USA TODAY, a part of Gannett Co., Inc., announced on December 5, 2024, the launch of its first-ever USA TODAY Movie Meter. This new platform is designed to engage movie enthusiasts by allowing them to rate films and determine the 'Film of the Year' based on public opinion.
The Movie Meter will harness the opinions of the public, rather than industry insiders, to rate movies nominated by the Academy of Motion Picture Arts and Sciences for the Academy Awards. Registered participants will be able to watch nominated movie trailers and rate eligible films on a scale from 1-5.
The rating period is scheduled from February 12, 2025, through March 3, 2025, with the winner announced live on moviemeter.usatoday.com on the morning of March 3. This initiative aims to create a new standard for audience-driven awards and potentially open new monetization channels through sponsorships.
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