GCL Global Holdings Ltd. announced today, Oct 16 2025, that it has entered into a non‑binding Memorandum of Understanding to acquire Madeviral, a Singapore‑based full‑service marketing agency that specializes in gamer‑focused marketing.
Madeviral operates a network of over 40,000 gaming influencers worldwide and has completed more than 750 successful game campaigns, providing GCL with a robust influencer marketing infrastructure to support the launch and promotion of its games globally.
GCL’s Group CEO, Sebastian Toke, said the deal supports the company’s goal to grow its media ecosystem and accelerate the launch of original IP. If consummated, Madeviral’s leadership will remain in place, continuing to drive content innovation and brand partnerships under the GCL Group umbrella.
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