GoDaddy added six new AI agents to its Airo.ai platform on November 25 2025, extending the suite of tools that help small‑business owners automate marketing, operations, and website management. The new agents—Conversations Inbox, Marketing Calendar, Social Posts, Online Appointments, Domain Activation, Domain Protection, and DIFY (Do‑It‑For‑You)—provide end‑to‑end support for routine tasks that previously required manual effort or third‑party services.
The expansion builds on the public beta launch of Airo.ai that began on November 13 2025. By adding specialized agents, GoDaddy aims to increase attach rates and deepen user engagement within its ecosystem, positioning the platform as a one‑stop AI solution for small businesses. The move reflects the company’s broader strategy to embed AI across its product lines and to create a seamless, agent‑driven experience that can scale with customer growth.
GoDaddy’s Q3 2025 earnings—revenue of $1.27 billion, up 10.3% year‑over‑year, and earnings per share of $1.51—demonstrate a strong financial foundation for continued AI investment. The robust results were driven by solid demand for core services and disciplined cost management, giving the company the resources to pursue product innovation such as the Airo.ai expansion.
Management emphasized the strategic importance of the new agents. Vice President of Airo, Laka Sriram, said, “Every minute matters for small businesses, and faster, impactful outcomes are real wins. With Airo.ai, we are expanding an ecosystem, not just a product.” GoDaddy’s AI strategy also includes internal AI‑driven development and an open Agent Name Service (ANS) API that invites developers to build on the platform, further expanding the ecosystem and potential revenue streams.
The announcement comes amid a broader marketing push: Airo.ai will be featured in a Super Bowl LIX ad, and the company has opened public access to its ANS API. These initiatives signal GoDaddy’s commitment to positioning Airo as a leading AI solution for small businesses, differentiating it from competitors and creating new opportunities for higher revenue per user through increased attach rates and deeper engagement.
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