GoodRx Holdings, Inc. announced the appointment of Wendy Barnes as President and Chief Executive Officer, effective January 1, 2025. Ms. Barnes brings over 30 years of leadership experience across the pharmacy and medical benefit industry to her new role.
Prior to joining GoodRx, Ms. Barnes served as CEO of RxBenefits, where she led the company in providing pharmacy benefit support to over two thousand self-insured clients. Her career also includes leadership positions at Express Scripts Pharmacy and Rite Aid, overseeing extensive pharmacy operations.
Ms. Barnes is expected to focus on advancing GoodRx’s strategic initiatives, including integrating brand affordability programs onto the platform, expanding product experiences with healthcare professionals, and enriching partnerships with retail pharmacies, insurers, and pharmaceutical manufacturers. Her appointment is seen as pivotal for GoodRx's growth and innovation in the evolving healthcare landscape.
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