Gelteq Limited announced the launch of its new SportsGel brand, which will feature a sports-specific range of products available for license. Concurrently, the company signed a distribution agreement with WPIC Marketing and Technologies Limited.
This agreement targets sales and distribution of SportsGel products across the Asia Pacific region, commencing with China. Four online stores are already operational in China, signaling early market entry for the brand.
The SportsGel brand aims to eliminate the trade-off between performance and taste in nutrient delivery. This strategic move is expected to expand Gelteq's market reach and capitalize on the growing demand for innovative sports nutrition solutions in Asia.
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