Gelteq Limited announced that its sport-focused brand, Sportsgel, has been named an official sponsor of the Professional Pickleball Tour and League of Australia and New Zealand (PPA Tour Australia and Major League Pickleball Australia). This three-year sponsorship grants Sportsgel exclusivity for consumable performance, health, recovery, or other sports-related gels.
The sponsorship includes on-court branding at all PPAA and MLPA events, as well as additional branding on team apparel and across social and digital platforms. This exposure is expected to significantly increase brand recognition for Sportsgel in a rapidly growing sport.
Gelteq plans to collaborate with PPAA, MLPA, and their partners, teams, and athletes to develop tailored, league-branded products specific to the rigors of pickleball. This partnership provides a direct channel for product development and market penetration within the sports performance sector.
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