Norton, a Cyber Safety brand of Gen Digital Inc., launched new AI-powered features, Genie Scam Protection and Genie Scam Protection Pro, fully integrated into its Cyber Safety product lineup in the US. These enhancements are designed to combat the escalating threat of scams and social engineering, which now account for 90% of all cyberthreats, nearly tripling since 2021.
Genie Scam Protection, included in Norton AntiVirus Plus, Norton Mobile Security, and Norton 360 plans, uses AI to analyze the meaning of words, not just links, to detect hidden scam patterns in texts, phone calls, emails, and web content. The Pro version, available in Norton 360 with LifeLock Ultimate Plus, offers advanced features like call blocking, text filtering, and scam reimbursement up to $10,000.
The AI powering Norton Genie continuously learns from millions of user interactions, making it more effective at detecting new threats. This integration provides proactive, always-on scam defense, enhancing customers' digital and financial safety.
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