Norton, a Cyber Safety brand of Gen Digital Inc., partnered with Intel to deliver advanced deepfake protection on the newest generation of Intel® Core™ Ultra processors. This integration provides Norton 360 customers with Norton Genie Scam Protection with faster, always-on detection against AI-powered scams directly on AI PCs.
The partnership enables on-device processing by offloading compute to the Neural Processing Unit (NPU), ensuring sensitive data remains private while significantly increasing detection speed. Norton Deepfake Protection analyzes both audio and video content for signs of manipulation, leveraging AI trained on an extensive library of real-world scams.
This advanced protection supports YouTube and Facebook videos, with plans for future expansion to other social media platforms. Available in the US, UK, Australia, and New Zealand, this collaboration marks a significant technological breakthrough in combating sophisticated AI-generated threats in real-time.
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