Genius Sports Limited and FanDuel Sports Network announced a partnership that will launch an Intelligent Content Platform covering more than 300 NBA games per season and all WNBA contests. The platform will deliver premium, in‑game advertising inventory across linear, digital and streaming environments, allowing sponsors to own key moments of live action with real‑time insights such as player identification, shot probability and heat‑map overlays.
The platform is powered by GeniusIQ, Genius Sports’ proprietary AI and sports‑data engine. GeniusIQ ingests live play‑by‑play data, applies machine‑learning models, and generates dynamic, brand‑ready canvases that react instantly to the flow of the game. The result is a seamless, data‑driven advertising experience that can be tailored to local or national audiences in real time.
Strategically, the partnership expands Genius Sports’ media and advertising business into the U.S. basketball market, creating a new revenue stream and reinforcing its competitive moat. By combining GeniusIQ’s advanced analytics with FanDuel’s national reach, the deal positions Genius Sports to capture a larger share of the live‑sports advertising market, where brands are increasingly allocating budgets to real‑time, data‑driven sponsorships. The move also leverages Genius Sports’ existing optical‑tracking expertise—its Second Spectrum solution is the first U.S. women’s professional league to provide league‑wide 3‑D tracking data for the WNBA—adding further depth to the platform’s data assets.
"This partnership reinforces our commitment to delivering innovative, fan‑forward experiences at scale," said Jim Keller, EVP of Advertising and Sponsorship Sales at FanDuel Sports Network. "By pairing Genius Sports’ real‑time intelligence with our network’s unmatched scale, we’re giving brands the ability to connect with fans at the moments that matter most, creating more meaningful opportunities across every screen." Sean Conroy, EVP of Genius Sports, added, "Partnering with FanDuel Sports Network represents a transformative step in how brands use the power of live sports to engage audiences. Together, we’re creating the first truly unified augmented advertising network in live sports, giving brands the ability to reach fans with relevant, real‑time content at the moments that matter most."
The partnership aligns with broader industry trends toward data‑rich, real‑time advertising. Genius Sports’ Q3 2025 earnings showed strong revenue growth in its media segment, and the company has raised full‑year guidance, underscoring confidence in its AI‑driven monetization strategy. The new platform is expected to accelerate that momentum by unlocking additional advertising inventory across the NBA and WNBA, two of the most-watched sports leagues in the United States.
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