Genius Sports Limited and Publicis Sports announced a strategic partnership on November 25, 2025 that will extend the reach of Genius Sports’ FANHub sports‑advertising platform to Publicis Sports’ global client base.
The partnership gives Publicis Sports’ clients instant access to FANHub’s AI‑driven technology, allowing brands to activate real‑time, moment‑driven campaigns that sync with key moments in live sports. FANHub uses proprietary data signals to identify and target verified fans, delivering highly relevant messaging at the peak of fan passion.
Strategically, the deal positions Genius Sports to broaden FANHub’s distribution beyond its existing 700‑plus sports organization network, while Publicis Sports enhances its Connected Media offering with advanced data‑driven advertising capabilities. As part of the agreement, Publicis Sports will join the Genius Sports Innovation Council, an advisory forum of leagues, teams, and broadcasters that shapes the future of sports advertising.
The partnership aligns with broader industry trends toward data‑centric fan engagement and real‑time advertising. Genius Sports has recently acquired the Sports Innovation Lab and continues to grow its betting and media technology segments, while Publicis Sports has expanded its sports marketing portfolio through the July 2025 acquisition of Bespoke Sports & Entertainment. Together, the alliance is positioned to compete more effectively against other sports‑ad tech firms by combining deep data, AI, and a wide media reach.
Josh Linforth, Chief Revenue Officer at Genius Sports, said the partnership “represents a new era in sports advertising, where emotion, data, and creativity converge to elevate every fan experience.” Suzy Deering, CEO of Publicis Sports, added that the deal “expands our Connected Media offering and gives brands the ability to plan, execute, and measure campaigns across every channel, powered by Epsilon’s identity and sponsorship intelligence data.”
While the announcement did not disclose financial terms, client names, or a specific implementation timeline, the partnership is a significant step for both companies. It expands the reach of FANHub, strengthens Publicis Sports’ data‑driven media capabilities, and reinforces Genius Sports’ strategy to monetize its sports data ecosystem. The collaboration is expected to accelerate fan‑centric advertising growth and position both firms for long‑term competitive advantage in the evolving sports advertising landscape.
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