GEN Restaurant Group, Inc. announced the grand opening of three new international locations in South Korea on August 14, 2025. These openings include two new GEN Korean BBQ restaurants and one KAN Sushi location. This expansion represents a significant milestone for GEN, demonstrating confidence in entering the competitive South Korean market.
Chairman and CEO David Kim highlighted that this expansion further solidifies GEN's international presence. The introduction of the KAN Sushi concept in South Korea also showcases the company's strategy to diversify its brand portfolio globally. These new locations contribute to the company's growing footprint, bringing the total number of GEN Korean BBQ locations to 55.
The company's continued international growth aligns with its strategic objectives to leverage its cultural heritage and unique dining experience on a global scale. This move is expected to enhance brand recognition and potentially provide insights into culinary trends that could benefit domestic operations.
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