On September 26, 2025, GEN Restaurant Group, Inc. announced the opening of its second San Diego, California location in La Jolla. The new restaurant is located at 4373 La Jolla Village Drive, Suite G12, San Diego, CA 92122, and will operate Monday‑Thursday from 11:30 am to 10:30 pm, Friday‑Saturday from 11:00 am to 11:30 pm, and Sunday from 11:00 am to 11:00 pm.
The opening marks the 15th GEN Korean BBQ restaurant the company has launched this calendar year and brings the total number of company‑owned locations to 56 nationwide. The La Jolla site is the second in San Diego, following the first location in the city, and expands GEN’s presence in a high‑traffic, tourist‑friendly area near the University of California, San Diego campus.
GEN’s concept centers on a “grill at your table” experience, where guests cook their own Korean barbecue on embedded grills. The menu features high‑quality meats, poultry, seafood, and mixed vegetables, offering a value‑driven, interactive dining experience that has driven rapid unit‑level profitability for the company.
For investors, the new San Diego location underscores GEN’s aggressive unit‑expansion strategy and its focus on high‑density markets. The addition is expected to contribute to the company’s revenue growth trajectory and reinforce its competitive positioning in the casual dining sector.
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