On April 24, 2025, reports emerged from Bloomberg indicating that Authentic Brands Group is considering a rival takeover bid for Guess? Inc. This development follows the non-binding proposal previously received from WHP Global on March 17, 2025, to take Guess? private at $13.00 per share.
The potential entry of Authentic Brands Group into the bidding process introduces competitive dynamics to the ongoing evaluation of Guess?'s future ownership. Such a development could lead to an increased offer price for shareholders.
Guess?'s Board of Directors had previously formed a Special Committee of independent directors to evaluate the initial proposal from WHP Global. The consideration of a rival bid suggests that the company's valuation and strategic options are actively being explored by multiple parties.
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