GUESS?, Inc. has launched 'GUESS Again,' a new e-commerce recycling program in partnership with SuperCircle, a textile recycling platform. This initiative, which began on October 10, 2024, allows U.S. customers to request a shipping label through the GUESS website to send in worn clothing items from any brand.
The program complements GUESS's existing in-store recycling initiative with Homeboy Threads, offering customers GUESS credit for future purchases in exchange for responsibly recycling their textiles. SuperCircle manages the collection, sortation, processing, and disassembly of items, ensuring they are directed to fiber-specific textile recycling partners.
Carlos Alberini, Chief Executive Officer of GUESS?, Inc., stated that this partnership represents a strong step toward the company's ACTION GUESS commitment to developing more circular business models. The program aims to reduce GUESS's carbon footprint and provide a solution for apparel and textile waste.
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