Getty Images confirmed that it has renewed its multi‑year agreement with Formula 1, ensuring the company remains the official photographic agency for the world’s premier motorsport series. The renewal, announced on January 12, 2026, extends Getty’s coverage of every Formula 1, F2, F3, F1 Academy and Porsche Supercup race, with near‑real‑time delivery of premium imagery to media, customers and fans worldwide.
The partnership builds on Getty’s extensive motorsport archive, which contains more than 26 million images and footage dating back to 1895, including Formula 1 Grand Prix coverage since 1950. The agreement guarantees that Getty will continue to provide comprehensive, high‑resolution coverage of all races, reinforcing its position as the leading visual content provider for high‑profile sporting events. While the financial terms and exact duration of the renewed contract were not disclosed, the multi‑year nature of the deal signals a long‑term commitment from both parties.
Getty’s renewed partnership comes at a time when the company is expanding its subscription business and investing heavily in AI‑driven image generation and modification. In Q4 2024, Getty reported revenue of $247.32 million and net income of $24.7 million, and its subscription revenue grew to 57.2 % of total revenue in Q1 2025. The company’s CEO, Craig Peters, said the partnership “reinforces our core strength in premium content and supports our strategy to deepen customer relevance through advanced technology.”
Financially, Getty’s recent performance shows a mix of growth and headwinds. While revenue rose modestly in 2024, the company’s guidance for 2025 was slightly below analyst expectations, reflecting cautious outlook amid competitive pressures and cost inflation. CFO Jenn Leyden highlighted that the company’s net leverage fell below 4× for the first time in over a decade, underscoring disciplined balance‑sheet management. The partnership renewal is expected to provide a stable, high‑margin revenue stream that complements Getty’s subscription growth and AI initiatives.
The renewal also positions Getty to capitalize on Formula 1’s expanding media rights strategy, which is increasingly focused on digital and fan‑engagement platforms. With the sport’s global audience growing and media rights negotiations intensifying, Getty’s exclusive photographic rights give it a competitive edge in delivering timely, high‑quality content to broadcasters, publishers and advertisers. The partnership underscores Getty’s broader strategy to leverage its vast archive and AI capabilities to create new revenue opportunities in the evolving sports‑media landscape.
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