Getty Images introduced Access by Getty Images, a real‑time platform that lets talent, creators and industry professionals browse, license and share high‑quality entertainment imagery instantly for personal social media use. The service, built in partnership with Greenfly, removes the traditional press‑gallery delay and gives users immediate access to premium visuals from red‑carpet events, festivals and other major moments.
The launch comes as the 2026 awards season begins, a period of intense visual content creation and sharing. By offering instant licensed content, Getty positions itself to capture a growing demand for real‑time imagery on personal channels, complementing its existing licensing model and expanding its reach into the social‑media segment.
The partnership with Greenfly—known for powering short‑form content for sports and entertainment—provides the technology needed to streamline delivery. Greenfly’s expertise in content operations and distribution allows Getty to efficiently curate and distribute curated content to talent and industry professionals, reducing the lag that has traditionally limited rapid sharing of high‑quality images.
Getty Images VP Kirstin Benson said the initiative “empowers talent and creators to elevate their personal brand and online presence as storytellers.” Greenfly CEO Daniel Kirschner added that the platform “matches the speed of social, giving talent and their teams imagery that keeps pace.” These comments underscore the strategic intent to meet the fast‑moving demands of modern content creators.
The platform signals Getty’s intent to deepen its presence in the personal‑social‑media market, potentially increasing licensing revenue from this channel and positioning the company against competitors that offer instant content, such as stock‑photo services and emerging AI‑generated image platforms.
Getty plans to expand Access with additional pricing formats, alerts and event navigation throughout 2026, indicating ongoing investment and a strategy to capture a larger share of the instant‑content market.
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