Getty Images has secured the role of official photographic agency for the Milano Cortina 2026 Olympic Winter Games, a contract that will cover 16 venues across the Milano Cortina region. The company will deploy 84 photographers and editors, including 39 editorial photographers on the ground and more than 20 editors working remotely from London and other locations. Getty plans to capture over 6 million images, delivering them to gettyimages.com in as little as 30 seconds, a speed that enables media outlets, sponsors and licensees to access near‑real‑time visual content.
The Olympic contract is a strategic milestone that aligns with Getty’s broader push to showcase its AI‑enabled tools and rapid‑delivery technology. The company has covered 15 Olympic Games since 1968, and the Milano Cortina 2026 assignment will further cement its position as the world’s leading provider of high‑quality sports photography. By leveraging its proprietary network and software, Getty can demonstrate the value of its AI‑enhanced workflow to a global audience, reinforcing its competitive moat in the visual‑content market.
The announcement follows Getty’s Q3 2025 earnings, in which the company posted an earnings‑per‑share beat of $0.08 versus a consensus of $0.02, while revenue of $240 million fell 0.2% year‑over‑year and missed estimates by $1.3 million. The mixed results reflected a flattening top‑line growth against a robust prior‑year event calendar, but the company’s subscription revenue grew 58.4% of total revenue, up from 52.4% in Q3 2024. The earnings beat was largely driven by disciplined cost control and a favorable mix of high‑margin creative revenue, offsetting a decline in editorial revenue.
CEO Craig Peters emphasized that the Olympic partnership would showcase Getty’s AI integration and strategic collaborations, while CFO Jennifer Leyden highlighted the company’s resilience and confidence in its updated 2025 guidance—$942 million to $951 million in revenue and $291 million to $293 million in adjusted EBITDA. The guidance reflects management’s belief that the company can maintain profitability while investing in AI and expanding its content ecosystem through acquisitions such as Unsplash and iStock.
Investors reacted cautiously to the Q3 earnings, citing the revenue miss and a delay in the pending Shutterstock merger to 2026. The Olympic contract is expected to provide a new revenue stream and enhance Getty’s brand visibility, helping to offset short‑term headwinds and support long‑term growth. The partnership also positions Getty to leverage its AI tools in a high‑profile, global event, reinforcing its leadership in the visual‑content industry.
In summary, Getty’s role as official photographic agency for the Milano Cortina 2026 Olympic Winter Games represents a significant operational win that will expand its licensing portfolio, showcase its AI capabilities, and strengthen its competitive position in a rapidly evolving market. The contract complements the company’s recent financial performance and strategic initiatives, underscoring Getty’s commitment to innovation and market leadership.
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