General Enterprise Ventures, Inc. (GEVI) has secured approval to list its common stock on the NYSE American market, with trading scheduled to begin on December 4, 2025 under the new ticker symbol “CITR.” The approval follows a 1‑for‑6 reverse stock split that was executed on August 28, 2025, and will replace the company’s OTC listing, which is set to terminate on December 3, 2025.
The uplisting is a strategic milestone that will increase GEVI’s visibility among institutional investors, improve liquidity, and broaden access to capital markets. This move is particularly significant given the company’s current financial profile—revenue has doubled over the past year, yet gross profit margins remain low at 9.8% and the firm reported a negative EBITDA of $20.3 million. By moving to a national exchange, GEVI aims to attract larger investors and secure the funding needed to scale its wildfire‑defense business.
GEVI’s core focus is the development and commercialization of CitroTech, a non‑toxic, EPA Safer Choice‑certified fire inhibitor that targets the growing wildfire‑defense market. The product’s environmental credentials give it a competitive edge over traditional retardants, but adoption can be slow as some fire departments rely on Qualified Products List (QPL) substances for aerial application. The company’s recent $6.3 million Series C financing, closed in September 2025, was earmarked for growth initiatives and the uplisting plan, underscoring management’s intent to use the new platform to accelerate market penetration.
CEO Wes Bolsen said the uplisting “represents a pivotal milestone that underscores the strength of our business model and the growing demand for our innovative solutions in the wood products and wildfire prevention markets.” He added that the move will “provide greater visibility, improved liquidity, and access to a broader investor base as we continue executing our strategy and building long‑term value for shareholders.”
With the NYSE American listing effective December 4, GEVI will transition from the OTC market, ending its OTC trading on December 3. The company’s leadership expects the new platform to support future financing initiatives and to position GEVI for continued growth in the wildfire‑defense sector.
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