Globant announced the launch of Globant FUSION for its creative network Globant GUT, introducing the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. This solution was presented at the Cannes Lions International Festival of Creativity.
Globant FUSION combines Globant GUT's existing capabilities with the power of Globant Enterprise AI, the company's advanced AI accelerator platform. It aims to transform proven initiatives into scalable, intelligent solutions for CMOs and marketing teams, addressing challenges from strategic planning to campaign optimization.
The suite runs on Globant's pioneering AI Pods model, a subscription-based approach that allows marketing teams to scale AI services according to demand, paying only for the complexity and volume of work performed. This ensures faster execution, increased productivity, and tangible business value.
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