Red Sea Global (RSG) announced a partnership with Adobe, with Globant leading the implementation of Adobe for Business products to form the digital foundation for personalized visitor experiences at VisitRedSea.com. This builds on Globant's existing role as RSG's technology partner.
Globant is responsible for the delivery of the technology-powered 'Connected Visitor Experience' for RSG's regenerative tourism destinations, The Red Sea and AMAALA. This initiative aims to provide seamless and personalized journeys for guests.
This collaboration reinforces Globant's pivotal role in Saudi Arabia's smart city initiatives and its broader digital transformation efforts, leveraging its expertise to create immersive digital experiences for a world-class destination.
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