Globant announced a partnership with the Saudi Pro League (SPL) to implement a cutting-edge Competition Management Solution provided by Sportian, Globant's sports division. This platform will manage future SPL seasons through a digital ecosystem.
The AI and data analysis tools within the system will automate and speed up previously manual tasks, detect and correct human errors, and significantly reduce manual effort. This allows competition staff to focus on innovation and strategic activities.
Federico Pienovi, CEO and CBO of New Markets at Globant, stated that this solution redefines how football organizations operate, managing complex processes from calendar selection to legal compliance. This partnership reinforces Globant's expansion in the Middle East and its role as a technology partner for sports organizations.
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