Global Partners Launches Unified Loyalty Program and Relaunches Mobile App

GLP
October 07, 2025

Global Partners LP has launched a new unified loyalty program named 'Bee’s Knees Benefits' and simultaneously relaunched its mobile application. This program will be accepted across all of the company’s retail banners.

The initiative aims to enhance customer engagement and streamline the rewards experience for patrons across its extensive network of fueling stations and convenience stores. This move is designed to foster greater customer loyalty.

By providing a consistent and integrated loyalty offering, Global Partners seeks to improve the overall customer journey and drive repeat business across its diverse retail operations.

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