General Motors disclosed its 2025 fourth‑quarter U.S. deliveries at 703,001 vehicles, a 7% year‑over‑year decline that mirrors the 6.9% drop reported by industry analysts. Electric‑vehicle sales fell 43% to 25,219 units, a decline largely attributed to the expiration of the federal tax credit on September 30, 2025. The Equinox EV and Blazer EV saw the steepest drops, with sales down 72% and 77% respectively, reflecting the sharp pull‑ahead effect that many automakers experienced in the third quarter.
Full‑year 2025 U.S. sales rose 5.5% to 2.85 million vehicles, the highest volume since 2019. Chevrolet, GMC, Cadillac and Buick all posted record or near‑record results, with GMC setting a new sales record for a second consecutive year and Cadillac reporting its best sales in a decade. The growth was driven by strong demand for full‑size pickups and SUVs, which offset the decline in EV sales and helped maintain overall sales momentum.
In October 2025, GM announced a $1.6 billion charge related to reduced electric‑vehicle capacity. The charge reflects a strategic shift toward affordability and a focus on the next‑generation Bolt EV, slated to launch in Q1 2026 with a starting price of $29,990. Management said the charge is part of a broader realignment toward a software‑enabled, high‑margin business model, aiming to protect margins while scaling the new Bolt platform.
Senior Vice President and President of North America Duncan Aldred emphasized that demand across all price points remains strong and that the company is well positioned to build on this momentum in 2026. Aldred’s comments signal confidence in the core truck and SUV segments, which continue to generate robust cash flow and support the company’s transition to electrification.
After the results were released, market participants reacted positively, with the stock trading up 2–2.5% in afternoon trading. The rally was driven by the full‑year sales growth and record brand performance, which outweighed concerns about the Q4 EV decline and the $1.6 billion charge. Analysts noted that the charge, while sizable, is a one‑time adjustment that does not materially alter the company’s long‑term profitability outlook.
The Q4 EV decline underscores the sensitivity of the electric‑vehicle market to policy changes, but the overall 5.5% full‑year growth demonstrates that GM’s core business remains resilient. The company’s focus on the affordable Bolt platform and its software‑enabled strategy positions it to capture a larger share of the growing EV market while maintaining healthy margins in its traditional segments.
Overall, GM’s 2025 results show a company that is navigating a challenging EV environment while sustaining growth in its core truck and SUV businesses. The strategic realignment and upcoming Bolt launch signal a clear path forward, reinforcing confidence in GM’s long‑term competitiveness.
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