GameStop teamed up with Goodyear on August 7, 2025, as part of Goodyear's 100th anniversary celebration to host the world's first Pokémon battle 1,000 feet above Los Angeles. The unique event took place in the Goodyear Blimp, Wingfoot Three.
Famed YouTuber Casey Neistat, Oculus VR founder Palmer Luckey, ModRetro CEO Torin Herndon, and GameStop's Head of Social Media Joe Fonicello participated as special guest trainers. Photos and videos from the battles were shared across social media channels.
This unique collaboration provided GameStop with significant brand exposure and engaged its core gaming community through an innovative marketing event. It highlights the company's efforts to connect with its audience in creative and memorable ways.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.