Expanse Studios, part of Golden Matrix Group, announced a new distribution agreement with MerkurXtip, a regulated operator in Southeast Europe and part of the Merkur Group. The deal will place Expanse’s 56 proprietary titles, including Super Heli, Titan Roulette, Wild Icy Fruits, and 100 Super Icy, into MerkurXtip’s online and land‑based network via Bragg Gaming’s aggregation platform. The partnership extends Expanse’s presence into highly regulated European markets and adds a new channel for its portfolio that already powers more than 1,300 casino brands worldwide.
The agreement is a key component of Golden Matrix Group’s broader B2B strategy to grow its footprint in high‑growth regions. Expanse’s portfolio of 56 titles has become a significant revenue driver for the group, and the new channel is expected to accelerate monetization of its top‑performing games. Expanse CEO Damjan Stamenković said the partnership would “strengthen our position in the regulated European market and support our global expansion roadmap.”
MerkurXtip operates an online platform and a network of 84 betting shops across Southeast Europe, providing a ready‑made distribution channel for Expanse’s content. The integration will be delivered through Bragg Gaming’s aggregation platform, which is widely used in the iGaming industry to streamline content delivery across multiple operators. While the exact rollout timeline has not been disclosed, the partnership is expected to begin in the coming months.
Golden Matrix Group’s recent financial performance provides context for the deal. In Q2 2025 the group posted a net loss of $3.6 million on revenue of $43.25 million, missing expectations due to unusual customer‑friendly sports outcomes and higher operating costs. The group rebounded in Q3 2025, reporting a net income of $0.4 million on revenue of $47.3 million, a 15.4 % year‑over‑year increase. CEO Brian Goodman highlighted that the recovery was driven by operational efficiencies and a diversified revenue mix, while CFO Rich Christensen emphasized disciplined capital allocation.
The distribution deal is expected to contribute to Golden Matrix Group’s revenue growth trajectory by opening new monetization avenues in regulated markets. Analysts note that the partnership aligns with industry trends of content providers expanding through aggregation platforms, and it positions Expanse to capture a larger share of the European iGaming market. While the deal’s financial terms are undisclosed, the strategic alignment suggests a positive impact on the group’s long‑term growth prospects.
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