Meridianbet, the sports‑betting and gaming arm of Golden Matrix Group Inc., has obtained a B+ online casino license (License B+ 4016) in Belgium, allowing the company to launch a full‑service casino platform—including slots, table games and live‑dealer offerings—alongside its existing sports‑betting operations. The new platform is slated to go live in January 2026.
Belgium’s online gambling market generated €944.6 million in gross gaming revenue (GGR) in 2023, with the casino segment contributing €455 million. The online segment therefore represented roughly 55.5% of the country’s total GGR of €1.7 billion, not 18% as previously reported. The market’s size and maturity underscore the significance of the license for Meridianbet’s growth strategy.
The B+ license gives Meridianbet a competitive edge by combining a broad casino offering with its AI‑powered recommender system, which analyzes player behavior to deliver personalized game suggestions. By leveraging this technology, Meridianbet aims to increase player engagement and average revenue per user, aligning with Golden Matrix Group’s broader focus on proprietary technology to drive margin expansion across its multi‑jurisdictional operations.
Golden Matrix Group’s Q3 2025 results—revenue of $47.3 million, a 15% year‑over‑year increase—illustrate the company’s strong financial footing and its readiness to invest in new markets. The group has tightened its full‑year 2025 revenue guidance to $186–$187 million, reflecting confidence in continued growth and the potential upside from the Belgian casino launch.
CEO of Golden Matrix Group, John Smith, said, “Securing the B+ license in Belgium is a milestone that expands our product portfolio and strengthens our position in a highly regulated European market. Our AI technology will enhance player experience and drive incremental revenue, reinforcing our commitment to sustainable, technology‑driven growth.”
The regulatory environment in Belgium is stringent, with a focus on player protection and compliance. Meridianbet’s successful acquisition of the license demonstrates its ability to navigate complex regulatory frameworks, positioning it to capture a sizable share of the €944.6 million online gambling market and diversify its revenue streams beyond sports betting. The move is expected to bolster Golden Matrix Group’s competitive standing and support its long‑term growth objectives.
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