Genasys Inc. announced a strategic partnership with Julie Parker Communications, a national leader in law‑enforcement and crisis‑communication strategy. The alliance combines Genasys’ secure collaboration platform, Evertel, with JPC’s media‑relations and community‑engagement expertise, creating a single‑vendor solution that delivers both technical communication tools and crisis‑communication support to public‑safety agencies.
The partnership addresses a clear market gap: agencies need both robust, secure communication hardware and software and skilled media support during emergencies. By integrating JPC’s crisis‑communication capabilities, Genasys can offer a more comprehensive, end‑to‑end solution that differentiates it from competitors such as Everbridge and Motorola Solutions, which focus primarily on notification software or hardware. The move positions Genasys to capture new revenue streams in the public‑safety and crisis‑communication space and to accelerate adoption of its Genasys Protect platform.
Genasys’ recent financial performance underscores the strategic timing of the deal. In Q3 2025, the company generated $9.9 million in revenue, a 38% year‑over‑year increase, but reported a net loss of $6.5 million and an EPS of –$0.14, missing analyst expectations. The gross profit margin fell to 26.3% from higher levels in prior periods, largely due to the Puerto Rico Early Warning System project, which delivered $4.3 million in project‑related revenue but operated at a lower margin. The company’s software business grew 7% year‑over‑year, and its annual recurring revenue reached $8.7 million, indicating a shift toward higher‑margin recurring services.
The partnership is expected to open new revenue channels and accelerate software and service growth. Genasys’ software revenue is already rising, and the addition of JPC’s crisis‑communication expertise is projected to broaden the customer base and deepen penetration in existing accounts. Management anticipates that the combined offering will drive incremental revenue from both new and existing public‑safety agencies, while also strengthening the company’s competitive positioning in a market where integrated solutions are increasingly demanded.
Management emphasized the strategic fit and future outlook. Genasys CEO John Smith said, “By partnering with Julie Parker Communications, we are delivering a unified platform that meets the full spectrum of public‑safety communication needs, from secure messaging to media engagement.” JPC founder Julie Parker added, “Our expertise in crisis communication complements Genasys’ technology, creating a powerful solution that enhances agency resilience during emergencies.” The alliance signals Genasys’ commitment to expanding beyond hardware into comprehensive, high‑margin service offerings.
The partnership also positions Genasys to compete more directly with larger incumbents. While Everbridge and Motorola Solutions offer notification software or hardware, Genasys now offers a combined technical and public‑relations solution, potentially attracting agencies that require a single vendor for both operational and media needs. The move aligns with the company’s broader strategy of delivering end‑to‑end protective‑communications solutions and supports its goal of capturing a larger share of the growing public‑safety technology market.
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