On Monday, October 13, 2025, Alphabet’s Google announced that it would find it "extremely difficult" to enforce Australia’s new law that prohibits users under 16 from accessing social media platforms. The law, part of the Australian Digital Platforms Act, requires platforms to verify age and restrict content for minors. Google stated that the technical and operational requirements to comply with the law would be prohibitive, citing the need for extensive age verification systems and potential impact on user experience.
The announcement signals a significant regulatory hurdle for Google in the Australian market, where the company has a substantial user base and advertising revenue. If the law is enforced, Google could face fines, mandatory changes to its platform, and increased compliance costs. The company’s statement indicates that it may seek to negotiate exemptions or alternative compliance mechanisms with regulators.
For investors, the regulatory challenge could translate into higher operating expenses and potential penalties, affecting profitability in the region. While the impact may be limited to the Australian market, it underscores the broader regulatory scrutiny facing Alphabet’s social media and advertising businesses worldwide. The company’s ability to navigate these challenges will be closely watched by regulators and shareholders alike.
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