On December 13, 2024, Turkey's competition authority imposed a fine of 2.61 billion lira, equivalent to approximately $75 million, on Alphabet Inc.'s Google. The fine was for taking advantage of its dominant position in the ad server services market.
This regulatory action highlights ongoing antitrust scrutiny and compliance challenges for Google in international markets. The penalty specifically targets Google's practices in its advertising technology business.
The substantial fine underscores the financial implications of regulatory enforcement actions against large technology companies. It signals continued pressure on Google to adjust its business practices to comply with local competition laws.
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